Alain Guillot

Nearly 64% of total business logistics costs are transportation-related, says the Council of Supply Chain Management Professionals. A surprising number of operators don’t know this; they assume inefficiency must reside in warehousing or labor. Movement is where it lies and regional movement, in particular, is where all those marginal decisions…

These days, we’re swamped with digital noise, and most generic ads just get ignored. That old “one-size-fits-all” marketing approach doesn’t work anymore because people expect brands to actually get them. This is where personalizing how you talk to customers really shines. It helps businesses cut through all the clutter by…

The key to reading a market before you enter it lies in understanding the people, the numbers, and the space. It’s not possible to remove all risk when you go into business, there is always going to be some level of uncertainty involved. However, as long as you’ve taken the…