Alain Guillot
Life, Leadership, and Money Matters
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Painless Ways to Cut Business Costs
Pexels – CCO Licence Cutting business costs is often necessary, but that doesn’t mean it has to be painless! Below, you will find some very simple ways to save money and ensure that your business is not only streamlined but also as financially successful as it is possible to be.…
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How to overcome impostor syndrome
In business, everyone is making things up as they go along. The business playing field changes so fast that no one has either the experience or a playbook about how to act. Just by you realize that no one knows what they are doing, that’s already a huge step to…
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How To Use Copywriting To Grow Your Business
in BusinessIn today’s fast-paced digital world, attention is the most valuable currency. Businesses that master the art of copywriting have a significant edge over their competition. Why? Because great copy isn’t just about words—it’s about persuasion, storytelling, and connecting with your audience in a way that drives action. Whether you’re a…
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Making Your Customers Feel Safe in The Post COVID Age
You don’t see as much of your customers as you used to. Of course, it’s not their fault any more than it is yours. The COVID-19 pandemic and the past few months of lockdown have driven a wedge between you. You’ve scrambled to change your operations in order to accommodate…
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194 Ernest Freeberg, A Traitor to His Species
Have you ever heard of the SPCA (Society for the Prevention of Cruelty to Animals)? Do you ever wonder where the animal protection laws come from? Today you will find out. We are having a conversation with professor Ernest Freeberg, who wrote the book A Traitor to His Species: Henry…
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Marketing Strategies You Can Automate
Marketing is a massive undertaking, even for relatively small businesses. It takes up an enormous chunk of your time and resources. But only if you let it. Marketing doesn’t have to be as intense as many executives believe. In fact, you can automate much of it, and let it work…