Alain Guillot

Life, Leadership, and Money Matters

  • The Hidden Challenges of Modern Emergency Response

    The Hidden Challenges of Modern Emergency Response

    We think of emergency response as clean and simple. Sirens, flashing lights, trained professionals rushing in, everything unfolds like the end of a movie. But real emergencies don’t look like movies at all. They’re messy, unpredictable, loud in weird ways, quiet in others. And the people who respond to them…

  • Why New Hotel Owners Always Underestimate their Budget

    Why New Hotel Owners Always Underestimate their Budget

    Well, there’s this funny moment a lot of new hotel owners have, usually right after the excitement settles, because they made sure this good property investment didn’t slip through their fingers. Like, where everything finally shifts from “wow, this is mine” to “okay, this is a lot”. And yeah, it…

  • Corporate Career or Entrepreneurship? How to Decide on the Right Path for You

    Corporate Career or Entrepreneurship? How to Decide on the Right Path for You

    Source Choosing the right career path can always feel like a very big decision. We often place a lot of emphasis on it and feel like we need to get it right from the beginning. However, you spend a lot of your life working, and your career can be very…

  • What’s The Difference Between Bad Marketing And Exceptional Branding?

    What’s The Difference Between Bad Marketing And Exceptional Branding?

    Unsplash – CC0 License Most of us know poor branding when we see it. We also know what marketing looks like when it has the potential to change the world.  But what’s the difference between these two avenues that businesses go down? Why do some perform really well while others…

  • The Advantage of Entrepreneurs Who Understand Their Customer Journeys

    The Advantage of Entrepreneurs Who Understand Their Customer Journeys

    A lot of entrepreneurs think they know customers because they’ve read a few comments or they’ve just got a feeling about things or because someone told them their idea was a good one (and they never asked anyone else). But these things just aren’t ever going to be enough to…

  • Update Your Business Growth Strategy

    Update Your Business Growth Strategy

    If you are keen to try and make your business as successful as possible, you’ll always need to have one eye on its growth strategy. This outlines how you expect it to grow and what you think you are going to need to do to help that along, including the…

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