Blog - Alain Guillot

What’s The Difference Between Bad Marketing And Exceptional Branding?

in Marketing

Unsplash – CC0 License Most of us know poor branding when we see it. We also know what marketing looks like when it has the potential to change the world. But what’s the difference between these two avenues that businesses go down? Why do some perform really well while others…
The Advantage of Entrepreneurs Who Understand Their Customer Journeys

in Business

A lot of entrepreneurs think they know customers because they’ve read a few comments or they’ve just got a feeling about things or because someone told them their idea was a good one (and they never asked anyone else). But these things just aren’t ever going to be enough to…
Update Your Business Growth Strategy

in Business

If you are keen to try and make your business as successful as possible, you’ll always need to have one eye on its growth strategy. This outlines how you expect it to grow and what you think you are going to need to do to help that along, including the…
Shorting Yelp: Another Victim of the AI Revolution

in Stock Market

Yelp is losing the local search battle to AI. Here’s why Shorting Yelp may be one of the clearest trades in the AI revolution
Minimizing Downtime in Your Business

in Business

Downtimes is one of the most inconvenient and expensive issues that almost any business can face. Whether you’re running a manufacturing floor, a small warehouse, a tech company, or a service-based operation, every second that your business spends down or even slowed down, means ;ess money coming in and a…
Reusable Rockets to Brain Chips: The Real Economic Impact of Elon Musk (2021–2025)

in Opinion

Elon Musk’s companies paid $110B in salaries, $46B in taxes, and $182B to U.S. suppliers from 2021–2025. Reusable rockets, EVs, Starlink, Neuralink, Grok — this is how real wealth is created.