I have been following Seth Godin for over 10 years. It started when I opened a dance school and I needed some marketing guidance. Since then, I visit from time to time his blog Seths.blog.
Seth has written 19 books and today we are speaking about his latest one, The Practice: Shipping Creative Work.
What do you buy when you get a formal education at a university?
When you go to a university, you are the piece of paper, because if you want the learning, you can get that for free. Right now, you can get every course at MIT and every other major US university for free. Check out MOOC.org. Learning it’s hard, it requires work, it requires building community. Education requires buying a piece of paper from an educational institution.
Is Seth Godin vegan?
Seth Godin is not vegan, because he eats free-range eggs, and socially, every now and then he eats fish. But he hasn’t had any other form of meat in over 30 years.
1. Inducing suffering to an animal, just so that he can have something delicious to eat doesn’t seem right to him.
2. After 10 years, he doesn’t have any craving for meat.
3. The planet can’t support any more meat.
According to Seth, the planet would be better off if there are no more slaughtered cows.
The Practice: Shipping Creative Work
Creative work doesn’t come with a guarantee. But there is a pattern to who succeeds and who doesn’t. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer’s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you’re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you’ve been seeking to share all along.
With this book as your guide, you’ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
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