Author: Alain Guillot
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Why Digital Marketing Is a Long-Term Business Investment
in MarketingMany business owners see marketing as just another expense, a budget item that often gets cut when things get tough. But this view misses a key point: smart marketing isn’t a cost; it’s an investment. Done right, especially digital marketing, it builds real, long-term value for your company. It creates an asset that keeps paying…
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Why Expertise Still Matters in an Age of Unlimited Information
in BusinessAdvice has never been easier to find. Whether youβre starting a business, learning a new skill, or trying to make a better decision, there is always another article, podcast, video, newsletter, or AI tool ready to offer an answer. That should make decision-making easier. Often, it does not. More information can sharpen your thinking, but…
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Stock Market Recap β June 25, 2026
in Stock Marketπ Alain’s Holdings β June 25, 2026 Symbol Name Price Change Change % VOO Vanguard S&P 500 ETF 676.18 +0.39 +0.06% QQQ Invesco QQQ Trust 716.38 +5.76 +0.81% XIU.TO iShares S&P/TSX 60 ETF 51.91 +0.17 +0.33% Today was a tale of two markets. The semiconductor sector staged an impressive rebound after blockbuster earnings from Micron…
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Boosting Customer Experience Through Security Measures
in BusinessWhen business owners think about security, they often focus on loss prevention and asset protection, much like how a business might focus on creating a memorable launch event. But what if your security measures could do more? What if they could actively improve your customer experience? Shifting your perspective on security from a necessary cost…
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Why Business Owners Must Prioritize Energy Efficiency
in BusinessFor any business owner, keeping the books balanced is a constant challenge. When revenues go up and down, the pressure to cut costs gets even stronger. Energy use is one of the biggest areas where businesses can save money, but itβs often overlooked. Focusing on energy efficiency isn’t just about being green anymore; it’s a…
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Thomas More Lessons for AI: Facing the New Tech Revolution
in OpinionDiscover how Thomas More lessons for AI help us navigate the information explosion of our modern artificial intelligence revolution. Read the full guide.