At one time in history, we all had to ask permission from a permission giver if we wanted to have any kind of influence. We had to have a certificate stating that we had X amount of hours of training, then we had to have the right look, and then we had to have the right connections.
Well, no more!
We all have access to millions of people through our media devices, whether it’s our phones, our laptops, our microphones or cameras. Most of us have access to a blog, Facebook, YouTube, Instagram, Spotify or one of the many other platforms. We can reach the masses with a few keystrokes, a few photos, video clips, or just our voices.
We don’t need to ask permission from the permission giver to express our views and make them public. We don’t need the approval of a TV station or a newspaper to express and disseminate our thoughts.
Most of us have a supercomputer in our pockets which gives us access to the whole world. We can pull our phones from our pockets and see content produced by someone on the other side of the world, or we can publish content that could be accessible to anyone around the world.
As a media owner, I advertise my photography business, my dance school, and my networking events, etc… and most of the time, it costs me $0.
On the other hand, this is bad news for people who depend on the permission giver, people who depend on the institution that would give you the certificate, that depend on the one person who would give you the nod, the permission to do or say something. You are not going to get picked because the permission giver any more because the permission giver is losing its power.
More and more journalists, authors, artists, are starting their own media company without the help of any permission giver. No one is going to pick you. You have to pick yourself.
Tucker Carlson got fired from Fox News. A few months later he created his own network where he charges a membership fee to consume his content. His interview with Vladimir Putin got over 202 million views on X alone, not counting his other channels. He’s probably making millions of dollars out of his Tucker Carson Network.
MrBeast, a 25-year-old YouTuber with 239 million subscribers, is earning over 500 million a year. Each video gets over 100 million views, earning him a couple of million each.
Joe Rogan, a comedian turned podcaster with 14.0 million listeners, makes about 60 million a year.
Alex Lieberman started the newsletter Morning Brew and at age 28 he sold it for 75 million dollars.
My own YouTube channel has 443 subscribers (please subscribe). Those are 443 people that I can speak directly to and share my story with.
According to a post reposted by Elon Musk, the power of traditional media, the legacy permission giver, is decreasing.
— Elon Musk (@elonmusk) February 9, 2024
Now, it’s up to you. Do you have a message to share? Do you want to make some money producing your own content? You don’t need permission from the permission giver, you don’t need to be picked by a media corporation; all you need to do is to choose yourself and start spreading your message.
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