Alain Guillot

Life, Leadership, and Money Matters

men working in front of a desktop

How to Build More Authentic Relationships in Business and How Software Helps

In today’s increasingly competitive business environment, relationships—not transactions—are the most important factor in success. Research has shown that the quality of relationships is a stronger predictor of business success than any other business attribute. In a recent study, 80% of leaders who outperformed their peers did so because of the quality of their relationships with the people on their teams.

To measure our performance with how we interact, we can use objective and key results software. This will measure how effective our trading relationships are, in terms of converting customer conversations into actual sales. Also, the software will help us manage tasks that relate to keeping a track of our clients and when to contact them.

Relationships are the most important part of running a business, but they are also the most difficult to maintain. It is difficult to maintain a good relationship if you are working long hours, and it is hard to maintain a good relationship if you are working at all.

People spend a significant amount of time trying to figure out how to make their relationships work. It’s easier to recognize genuine relationships by what they don’t have. Genuine leaders will make sure they are true to themselves, be open about who they are, and communicate what they are expecting of others. Genuine relationships are not arbitrary but are based on an exchange of value, trust, respect, and mutual benefit.

A lack of authentic relationships can cause or impair a business. Authentic relationships are marked by the exchange of honesty, openness, and mutual respect between people – relationships where people can be themselves. 

The goals of any authentic relationship are to build trust between two people, to become friends, and to accomplish business goals together. The secret to building an authentic relationship is to first build the foundation on trust, then build that relationship on trust, and finally build the relationship on friendship. Here’s how to build more authentic relationships in business.

  1. Authentic relationships are built on trust. People can sense if another person is trustworthy and if their intentions are genuine. They will view the other person as a friend and will, therefore, feel more comfortable opening up. Building authentic relationships is a lot easier when you start with a genuine question. For example, in a sales situation, a genuine question would be “how can I help you?,” which shows you have a genuine interest in their problem or situation.
  1. Give before you ask is a philosophy that’s gaining popularity, especially for entrepreneurs. By doing so, you are not only providing value to the recipient but have the opportunity to build a consumer-to-consumer relationship—going so far as to build trust and loyalty.
  1. As business professionals, we must be true to ourselves when representing our company. If we are not, people are more likely to see us in a negative light. It is also important to remember that being authentic should be a two-way street—you must be authentic to your clients to build a strong, trusting relationship that benefits both you and your client.

The most successful business leaders will sell their products or services. Effective software will assist business leaders in the task of selling. They will go beyond their products to connect with their customers in a meaningful way. They deliver products and services that make their customers feel valued and important. They create a sense of trust and a connection between their company and its customers. They build a business that is based on a mutual understanding that their company and the customer are in business to help each other. They build a relationship with their customers that is authentic and based on mutual respect. They build a relationship, not a transaction.

Being authentic in business is the best way to build a strong relationship with your clients and colleague, which is what you want. Authenticity comes from being yourself, not from being perfect. Even the most skilled salesperson has flaws that their clients can see. If you are not yourself or not being authentic, your clients will see your flaws.

  1. If you are looking to set up a meeting to build an authentic relationship in business, it’s critically important to understand what the other person wants. Over time, they’ll reveal it, but you can indirectly influence their expectations by showing respect and paying attention to their perspectives.

Your prospects want to know why you are the best person to do business with, especially if they have never dealt with you before. They are also looking for signs that you are confident enough to take on the challenge of building a relationship with them, all of which are signals of trustworthiness.

  1. Allow corporate software solutions to remind you about when to contact customers, so that you never lose sight of them and their needs. Automated diary systems are useful for scheduling tasks. It is about keeping track of everyone and what they are achieving in respect of client liaisons.

Authentic relationships are about knowing our customers well so that we effectively take care of their needs. Business software and thinking about the above will help us to achieve that.