Alain Guillot

For many companies, marketing that drives leads and conversions can feel as imperative to success as focuses like products and pricing. After all, even the best products aren’t going to sell if no one’s looking your way.  Unfortunately, while marketing is a crucial area of investment for business growth, countless…

As an entrepreneur, you have endeavoured to create your business and brand. You’ve put time, effort, and resources into making your dream a reality. Out of all the resources you use and make from your business, money is an essential one. Therefore, it is understandable that you would want to…

Whether you’re about to climb behind the wheel of your car or board an international flight, there are important safety tips for the business traveler that you should take a look at first.  Business travel can be exciting and it can also be hectic – from juggling meetings to attending…

When selecting and negotiating with suppliers, you must consider a variety of things. Depending on your company’s aims and strategy, you will determine how to prioritize the relevance of these various elements. Using this information can assist you in determining what you require in a supplier, identifying potential suppliers, and…