Alain Guillot

The audience you’ve built for your business is a fine thing. You have healthy website traffic, you have a good monthly conversion rate, and you connect well with your following on social media. But are you doing enough to really get to the heart of their issues? Are you really…

If there’s one market that’s always going to need to be served, it’s our need for food. Starting a food business is one thing, but while a lot of entrepreneurs will first think of restaurants, cafes, and other eateries, what about where the food comes from? Food processing is a…

If you want your business to be as efficient and effective as any business can be, then you need to gather as many insights about as many aspects of your company, from how well the sales team are doing, to which demographics are most interested, and you need to do…

Tax season often feels like that inevitable storm cloud on the horizon, looming large with heaps of paperwork, cryptic forms, and the niggling worry about slipping up and facing penalties. But here’s a little secret: it doesn’t have to be that intimidating. This blog post will walk you through the…