Alain Guillot
Life, Leadership, and Money Matters
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How Successful Companies Use Events to Build Stronger Client Relationships
in BusinessIn today’s digital-first business world, building meaningful client relationships requires more strategic thinking than ever before. While email blasts, marketing campaigns and video calls might help companies connect with prospective buyers, those that seek to align with better client relationship-building practices are doubling back to the value of live, in-person…
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Why Empathy Is the Most Underrated Business Strategy
in BusinessWhen people talk about what actually makes a business successful, they’ll generally talk about things like innovation, efficiency, good leadership, and so on, but one of the most underrated and most important ways to be successful is something a lot simpler than all that – it’s to have empathy. And…
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Why Great Experiences Are the Best Marketing Strategy
in MarketingMarketing has changed a lot over the years – there was always a time when it was the loudest voice or the biggest billboard that made the most impact, but today, audiences want much more than catchy slogans and memorable ads – they want experiences that are real, memorable, and…
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How to Minimize Losses in the Real Estate Biz
in Real EstateThe real estate business is a business where you can make huge profits, but if you aren;’t careful, the potential for huge losses are there too, and no one wants that, right? Well, although nothing is ever guaranteed in any business let alone the real estate biz, there are a…
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Michelle Obama Always Playing The Victim
in OpinionMichelle Obama says life in the White House was difficult because she lacked “grace” from white Americans — but with fame, fortune, and power, her endless victim narrative rings hollow.
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How Packaging Choices Shape Brand Perception and Product Success
in MarketingUsually, it is the small details that often decide whether a brand is going to stand out or whether it is going to disappear into the background. You can have a really great product and a clear message coupled with a competitive price, but if your packaging is sending the…