Alain Guillot
Life, Leadership, and Money Matters
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Why Empathy Is the Most Underrated Business Strategy
in BusinessWhen people talk about what actually makes a business successful, they’ll generally talk about things like innovation, efficiency, good leadership, and so on, but one of the most underrated and most important ways to be successful is something a lot simpler than all that – it’s to have empathy. And…
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Why Great Experiences Are the Best Marketing Strategy
in MarketingMarketing has changed a lot over the years – there was always a time when it was the loudest voice or the biggest billboard that made the most impact, but today, audiences want much more than catchy slogans and memorable ads – they want experiences that are real, memorable, and…
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How to Minimize Losses in the Real Estate Biz
in Real EstateThe real estate business is a business where you can make huge profits, but if you aren;’t careful, the potential for huge losses are there too, and no one wants that, right? Well, although nothing is ever guaranteed in any business let alone the real estate biz, there are a…
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Michelle Obama Always Playing The Victim
in OpinionMichelle Obama says life in the White House was difficult because she lacked “grace” from white Americans — but with fame, fortune, and power, her endless victim narrative rings hollow.
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How Packaging Choices Shape Brand Perception and Product Success
in MarketingUsually, it is the small details that often decide whether a brand is going to stand out or whether it is going to disappear into the background. You can have a really great product and a clear message coupled with a competitive price, but if your packaging is sending the…
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A Survival Guide To Keeping On Top Of Household Chores With A Baby
Looking after a baby and keeping on top of housework can sometimes seem like an impossible juggling act. Babies are very demanding and can quickly start crying if the attention isn’t on them. On top of this, they can create a lot of mess, which only adds to the list…