Life, Leadership, and Money Matters

When you start a business, you must create a brand to go with it. When you get it right, your brand will be what people remember about you, and it will bring you more business. It’s all about instilling trust, loyalty, and a positive image of your company, and if…

About Samuel Moyn Samuel Moyn is a professor of Jurisprudence at Yale Law School and Professor of History at Yale University, which he joined in July 2017. Previously, he was a professor of history at Columbia University for thirteen years and a professor of history and of law at Harvard…

When a business is new to the scene, there are a few things that are important to establish. First, you need to build rapport with your target consumer. Your business needs a brand. You should also work diligently towards fine-tuning your online presence. Both of these goals can be realized…

About Frank Rose Frank Rose is the author most recently of The Sea We Swim In: How Stories Work in a Data-Driven World and named one of the must-read nonfiction books of summer by the Next Big Idea Club. His previous book, The Art of Immersion: How the Digital Generation…

Covid-19 has changed the way millions of people work. White-collar employees switched from office jobs to working from home, while blue-collar employees saw dramatic changes in the way they earn a living. Millions of people in the leisure and hospitality industry simply lost their jobs. Now, with the help of…

About Joseph J. Ellis Joseph John Ellis is a historian whose work focuses on the lives and times of the founders of the United States of America. The Cause: The American Revolution and its Discontents, 1773-1783 In one of the most exciting and engaging histories of the American founding in…