Author: Alain Guillot
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How to Personalize Your Car to Reflect Your Business
in BusinessIf you really think about it, owning a business means your car often doubles as your mobile office, advertising space, and sometimes even your brand ambassador. Now, this could be your personal car or even a company car; if you own both, then even better! It doesn’t even matter what your business is—it doesn’t matter…
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Disney is a Racist company that will not hire white straight males
in OpinionIn an effort to promote DEI Diversity, Equity, and Inclusion Disney is discriminating against white, straight men. Here is Michael Giordano, Senior Vice President at Disney describing how Disney has an unwritten policy to discriminate against white straight males in favor of blacks, females, or gays. Disney from an investor’s point of view Disney as…
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How Your Small Business Can Make a Better Impact on Your Community
There’s one thing you really need to keep in mind if you’re an entrepreneur, and this is something that just doesn’t seem to get a lot of attention. What’s that? Well, owning a small business isn’t just about making a profit—it’s about making a difference. No, this isn’t selling a product that’s meant to make…
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How to Attract More Customers to Your Bricks-and-Mortar Store
in MarketingRight now, when a new Amazon package arrives faster than the time it takes to say “free two-day shipping,” bricks-and-mortar stores need a little extra mojo to keep those doors swinging. If your foot traffic’s been limping along, don’t worry because transforming your store from ghost town to bustling marketplace is easier than you think,…
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Make Your Lab More Efficient with These Methods
in BusinessEvery workplace needs to be organized and efficient, but it might be more important in a laboratory than almost anywhere else. A lack of efficiency in a lab could mean not just low output and productivity, but also serious mistakes if you’re handling any potentially hazardous materials. Whether you’re an individual lab assistant or you’re…
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How to Tell Stories That Sell, with Matt Dicks
In a world where businesses are constantly competing for attention, Matt Dicks’ “Stories Sell” is a guide for anyone who wants to get ahead. As a storyteller myself, I felt connected with Matt’s approach to the art of storytelling in the business context. It’s something that marketing is often missing, and it’s important for any…