Author: Alain Guillot
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Businesses: 4 Ways to Make A Good First Impression
in BusinessIn an era when competition for customers is more fierce than ever, it’s essential that businesses make a positive first impression. After all, if they don’t, then there’s every chance that the potential customer never returns. They simply have too many options and don’t need to settle for a business that fails to make a…
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4 Ways to Turbocharge Your Businesses’ Green Credentials
in BusinessThere’s no shortage of reasons why a business should invest the time, energy, and money to elevate their eco-credentials. For one thing, it might just be good for business; with customers increasingly choosing to buy from environmentally friendly brands, ensuring that your business is as green as possible can have a significant impact on your…
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Prenuptial agreements. Should you get one?
I didn’t have a prenuptial agreement. My story. When I got married with my ex-wife, Cheryl, we didn’t sign a prenuptial agreement. Did you? Would you? At the time, we both had a little money—just a few thousand dollars each. We were young, didn’t have much, and weren’t concerned about dividing assets in case of…
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The Decline of Iconic Brands in a Shifting Market
in MarketingBig, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small share of the soft drink…
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6 Things That Will Help Your Healthcare Business Thrive
in BusinessIn today’s market, there is huge potential for success in the healthcare industry. However, to thrive your healthcare business will need the following things. A good location For many businesses these days location is no longer a major factor of success. This is because products and services can now easily be delivered online. While it’s…
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What To Consider When Investing In Real Estate
in Real EstateThere are many different types of investing options out there for the average person. One excellent choice that can be quite lucrative with the right approach is investing in real estate. However, it doesn’t mean that it will be easy or that you can just wing it and hope for the best. There are many…