Author: Alain Guillot
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What’s The Difference Between Bad Marketing And Exceptional Branding?
in MarketingUnsplash – CC0 License Most of us know poor branding when we see it. We also know what marketing looks like when it has the potential to change the world. But what’s the difference between these two avenues that businesses go down? Why do some perform really well while others don’t? That’s what we look…
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The Advantage of Entrepreneurs Who Understand Their Customer Journeys
in BusinessA lot of entrepreneurs think they know customers because they’ve read a few comments or they’ve just got a feeling about things or because someone told them their idea was a good one (and they never asked anyone else). But these things just aren’t ever going to be enough to really know your customers, and…
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Update Your Business Growth Strategy
in BusinessIf you are keen to try and make your business as successful as possible, you’ll always need to have one eye on its growth strategy. This outlines how you expect it to grow and what you think you are going to need to do to help that along, including the various potential routes that you…
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Shorting Yelp: Another Victim of the AI Revolution
in Stock MarketYelp is losing the local search battle to AI. Here’s why Shorting Yelp may be one of the clearest trades in the AI revolution
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Minimizing Downtime in Your Business
in BusinessDowntimes is one of the most inconvenient and expensive issues that almost any business can face. Whether you’re running a manufacturing floor, a small warehouse, a tech company, or a service-based operation, every second that your business spends down or even slowed down, means ;ess money coming in and a poorer bottom line at the…
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Reusable Rockets to Brain Chips: The Real Economic Impact of Elon Musk (2021–2025)
in OpinionElon Musk’s companies paid $110B in salaries, $46B in taxes, and $182B to U.S. suppliers from 2021–2025. Reusable rockets, EVs, Starlink, Neuralink, Grok — this is how real wealth is created.