About Andrew Binns
Andy Binns is a management advisor, award-winning author, and speaker on innovation and change. He has over twenty-five years’ experience helping companies make and execute strategic choices to support business growth.
He has been at the coalface of innovation, working alongside the leaders of IBM’s ‘Emerging Business Opportunity’ program, which created several multi-billion-dollar businesses.
He now leads Change Logic, a Boston-based strategic advisory firm, which takes a hands-on approach to enable firms to build new businesses. Andy is a frequent guest speaker and lecturer at companies and business schools and an award-winning business author. His article, ‘Three Disciplines of Innovation,’ co-authored with Professor Charles O’Reilly, was named Best Article in the California Management Review for 2020. He has also published in HBR and the MIT Sloan Management Review. He contributes to Fast Company and is a member of the Fast Company Executive Board. His new book, Corporate Explorers, will be published by Wiley in 2022.
Where to find Andrew Binns
Corporate Explorer: How Corporations Beat Startups at the Innovation Game
Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations.
Corporate Explorers are part entrepreneurs, using innovation disciplines to jump-start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.
Corporate Explorer is a guidebook to the practices that enable these managers to go from an idea to action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital-backed startups.
This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to:
- Learn how to apply innovation practices with greater discipline
- Turn great ideas into a full-time job as an innovation leader
- Experiment with and scale original business models
- Transform innovation programs into a thriving source of new business
- Attract, retain, and motivate entrepreneurial talent
- Energize employees by creating a realistic way to innovate
These lessons come from the trailblazers of corporate innovation—Andrew Binns (Change Logic), Charles O’Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)—who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers.
Entrepreneurs take notice—it’s time for Corporate Explorers to set the pace and chart the course for disruption.