Mike Berland is the Founder and CEO of Decode_M, a research & analytics firm that decodes data into momentum for its clients. In a world that runs on data, Mike strongly believes that everything is knowable, you just have to know where to look.
Mike is an expert at how people think and behave as consumers, voters, and decision-makers. Throughout his career, he has represented prominent political figures, major companies, and social movements.
MSNBC called Mike “The Genius Pollster” and he appeared regularly on Fox Business Network’s Mornings with Maria to discuss political strategy leading up to the 2016 election.
Mike has worked with many of the leading brands including Airbnb, Lyft, Nike, Microsoft, Facebook, Estée Lauder Companies, National Hockey League, and Major League Baseball.
Maximum Momentum: How to Get It, How to Keep It
Mike’s new book Maximum Momentum: How to Get It and How to Keep It just came out this March 2020. In Maximum Momentum, Mike reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures.
Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Mike examines the people, issues, movements, and products that most captivate Americans.
Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water?
What is the secret to momentum?
Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures.
Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements, and products that most captivate Americans.
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