If you think that your brand is perfectly compliant with the law, then you’re probably wrong. Companies in 2025 need to be more careful than ever before to make sure they aren’t breaking any of the rules. After all, there are a lot of them!

Leveraging UGC Without Permission

One of the biggest mistakes that a lot of companies are making is leveraging user-generated content without their permission. If a user created a video or an Instagram reel, it’s their property until they hand over the rights to you. 

That’s why so many brands use UGC platforms today. It’s much safer and less expensive and doesn’t carry any of the legal risks. 

Using Fake Scarcity Claims

Businesses are also getting into trouble by making fake scarcity claims. All companies know that scarcity is a good marketing tactic to encourage people to buy now, however it can backfire legally if there is no genuine scarcity behind it. 

To avoid this problem from becoming a legal issue for your business, always make sure that your scarcity is real. If you only have 10 products left in your inventory, allow the number to go to zero and then wait a while before ordering more. If you don’t want to do that, find another way to promote your products. 

Ignoring Trademark Notices

You can also get into a lot of trouble as a business by ignoring trademarks or deliberately selling off knockoff versions of somebody else’s product. Don’t do this. If you impersonate another business, you may receive a cease and desist letter. When this happens, platforms like Amazon or Teemu may shut you down or prevent you from accessing your account. You can also lose any existing trademark rights you have in some cases. 

If you have this problem, speak to experts like Taylor Law Group. Make sure you work with attorneys who monitor your activities and provide advice if you are headed in the wrong direction. 

Adding Fake Reviews

Adding fake reviews to your site or any third-party platform is also a big no-no. Make sure you keep all the reviews about your company and avoid deleting any negative ones. If you do publish fake reviews, you may face civil penalties, and these can be expensive. 

Making False Health Claims

Businesses in the health sector can often get into a lot of trouble for making false claims. In this industry, you have to be very careful about the language you use. Anything you say about curing medical conditions can be taken to be a medical claim and therefore subject to medical advertising laws. Sometimes class action lawyers will come after you if they think they have a strong case against you. 

To avoid this problem, run all your copy by a lawyer or attorney who understands medical advertising rules. Don’t take any big chances because they can come back to bite you. Even if you’re not in the US market, you can still get into trouble through FDA overreach and other mechanisms used by the United States.