Tag: brand backlash
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Cracker Barrel: Another Case of “Go Woke, Go Broke”
in MarketingCracker Barrel’s new text-only logo sparked outrage, wiping out $200M in value. Another example of “go woke, go broke” as customers reject woke branding and demand tradition.
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The Decline of Iconic Brands in a Shifting Market
in MarketingBig, iconic brands that once seemed untouchable are falling out of favor. These companies prided themselves on having a moat—a barrier that keeps competitors at bay. For example, Coca-Cola is such a powerful brand that any potential competitor must invest millions of dollars in marketing just to capture a small share of the soft drink…