Alain Guillot

Life, Leadership, and Money Matters

172 Juliet B. Schor, How the Sharing Economy Got Hijacked

Juliet B. Schor is a best-selling author, economist, and sociologist. She writes for broad audiences as well as other researchers. She has done both since her college days–She did economics journalism even before completing graduate school. She tries hard to write about what I learn from doing research in a way that makes sense to people without PhDs in economics. She is also involved in various forms of activism–She has co-founded a number of organizations and these days she spends a lot of time trying to mobilize efforts to address the climate emergency. She has written quite a few books and she’s especially excited about her newest one– After the Gig: how the sharing economy got hijacked and how to win it back. Here’s the full run-down on her professional life.

Juliet B. Schor portrait

Juliet B. Schor is a Professor of Sociology at Boston College. A graduate of Wesleyan University, Schor received her Ph.D. in economics at the University of Massachusetts. Before joining Boston College, she taught at Harvard University for 17 years, in the Department of Economics and the Committee on Degrees in Women’s Studies.

Since 2011 Schor has been studying the “sharing” and “gig” economies. Her book, After the Gig: how the sharing economy got hijacked and how to win it back is being published by the University of California Press in 2020. With a team of seven Ph.D. students, Schor has written approximately twenty articles and chapters on this topic. This work was originally funded by the MacArthur Foundation. From 2019-2021 Schor has been continuing the work under a grant from the National Science Foundation.

Schor’s previous books include the national best-seller The Overworked American: The Unexpected Decline of Leisure (Basic Books, 1992) and The Overspent American: Why We Want What We Don’t Need (Basic Books, 1998). The Overworked American appeared on the best-seller lists of The New York Times, Publisher’s Weekly, The Chicago Tribune, The Village Voice The Boston Globe as well as the annual best books list for The New York Times, Business Week, and other publications. The book is widely credited for influencing the national debate on work and family. The Overspent American was also made into a video of the same name, by the Media Education Foundation (September 2003). More recent books are Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy (Yale University Press, 2014) which she co-edited with Craig Thompson, and True Wealth: How and Why Millions of Americans are Creating a Time-Rich, Ecologically Light, Small-Scale, High-Satisfaction Economy (2011 by The Penguin Press, previously published as Plenitude.)

Schor also wrote Born to Buy: The Commercialized Child and the New Consumer Culture (Scribner 2004). She is the author of Do Americans Shop Too Much? (Beacon Press 2000), co-editor of Consumer Society: A Reader (The New Press 2000) and co-editor of Sustainable Planet: Solutions for the Twenty-first Century (Beacon Press 2002). She has also co-edited a number of academic collections. Schor’s scholarly articles have appeared in the Economic Journal, The Review of Economics and Statistics, World Development, Industrial Relations, The Journal of Economic Psychology, Ecological Economics, Social Problems, The Journal of Industrial Ecology, The Journal of Consumer Research, The Annals of the American Academy of Political and Social Sciences, and The Journal of Consumer Culture, among others.

Schor is a former Guggenheim Fellow and was the Matina S. Horner Distinguished Visiting Professor at the Radcliffe Institute at Harvard University in 2014-15. In 2014 Schor received the American Sociological Association’s award for Public Understanding of Sociology. From 2010-2017 Schor was a member of the MacArthur Foundation Connected Learning Research Network. She is the recipient of the 2011 Herman Daly Award from the US Society for Ecological Economics. In 2006 she received the Leontief Prize from the Global Development and Economics Institute at Tufts University for expanding the frontiers of economic thought. She has also received the George Orwell Award for Distinguished Contributions to Honesty and Clarity in Public Language from the National Council of Teachers of English. She has served as a consultant to the United Nations, at the World Institute for Development Economics Research, and to the United Nations Development Program. She is also a former Brookings Institution fellow. In 2012 Schor organized the first Summer Institute in New Economics, a week-long program for Ph.D. students in the social sciences, and repeated the program in 2013.

Schor is a co-founder of the Center for a New American Dream (newdream.org), a national sustainability organization where she served on the board for more than 15 years. She is the Chair of the board of the Better Future Project, one of the country’s most successful climate activism organizations. She is a co-founder of the South End Press and the Center for Popular Economics. She has also served as a Trustee of Wesleyan University, and as an occasional faculty member at Schumacher College. Schor has lectured widely throughout the United States, Europe, and Japan to a variety of civic, business, labor, and academic groups. She appears frequently on national and international media, and profiles on her and her work have appeared in scores of magazines and newspapers, including The New York Times, Wall Street Journal, Newsweek, and People magazine. She has appeared on 60 Minutes, the Today Show, Good Morning America, The Early Show on CBS, numerous stories on network news, as well as many other television and radio news programs. Schor lives in Newton, Massachusetts with her husband. She has two adult children.

After the Gig: How the Sharing Economy Got Hijacked and How to Win It Back

The dark side of the gig economy (Uber, Airbnb, etc.) and how to make it equitable for the users and workers most exploited. 

Juliet B. Schor latest book, After the Gig.

When the “sharing economy” launched a decade ago, proponents claimed that it would transform the experience of work—giving earners flexibility, autonomy, and a decent income. It was touted as a cure for social isolation and rampant ecological degradation. But this novel form of work soon sprouted a dark side: exploited Uber drivers, neighborhoods ruined by Airbnb, racial discrimination, and rising carbon emissions. Several of the most prominent platforms are now faced with existential crises as they prioritize growth over fairness and long-term viability.

Nevertheless, the basic model—a peer-to-peer structure augmented by digital tech—holds the potential to meet its original promises. Based on nearly a decade of pioneering research, After the Gig dives into what went wrong with this contemporary reimagining of labor. The book examines multiple types of data from thirteen cases to identify the unique features and potential of sharing platforms that prior research has failed to pinpoint. Juliet B. Schor presents a compelling argument that we can engineer a reboot: through regulatory reforms and cooperative platforms owned and controlled by users, an equitable and truly shared economy is still possible.

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