Alain Guillot

Life, Leadership, and Money Matters

151 Franziska Iseli; The Courage Map

Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author, and the co-founder of Basic Bananas, OceanLovers, Moments of Humanity, and The Business Hood.

In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity, and philanthropic involvement. Franziska is also a board member at the Entrepreneurs Organization and on the judging panel for Singularity University Australia.

A true visionary and eternal optimist, no challenge seems to be too big for Franziska. She is known for her rebellious nature and doing things differently. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world.

She is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, BRW, 2UE, Channel 9.

A Swiss-born Australian (or Swaussie) with sharp-witted humor and the ability to speak five languages, she is known to make up words, which keeps everyone amused.

The key to Franziska’s success is her down-to-earth attitude, infectious energy, integrity, and courage to take the lead. She is an idea generation machine and her brain seems to often work on double-speed.

Franziska is a big believer in social business and is heavily involved in various ocean conservation and sustainability projects. She has also run think tanks at the United Nations to address the UN’s sustainable development goals through entrepreneurship.

From living in Costa Rica with a local family at age sixteen, studying music at the Swiss Jazz School during high school, to working in a windsurfing school in Egypt, writing papers at the Swiss embassy in South Africa at twenty-two, surfing some of the most remote surf breaks to riding a motorcycle around the world, Franziska has traveled to over one hundred countries and counting.

In her spare time Franziska loves going on mad adventures, spending time in the ocean, surfing, riding around the world on her motorbike, playing music with her band Salty Lips, learning new things, writing, meaningful discussions and spending time with family and friends.

Franziska Iseli

The Courage Map: 13 Principles for Living Boldly

Why do some people have the courage to make brave decisions and lead exciting, rewarding, and impactful lives while others only sit on the sidelines, watching enviously?

Entrepreneur and adventurer Franziska Iseli believes that anyone can learn to unlock their inner courage and live an extraordinary life. Iseli decided to write a book about courage while on a multi-year motorbike journey around the world. All of that “helmet time” allowed her to ponder what so many people ask her about her businesses and daring international adventures:

Where do you find the courage to do what you do?

In this, her third book, Iseli shares her 13 principles for living a life of courage and breaking through any barriers or obstacles life throws your way.

Embark on this exciting adventure with Iseli as you discover how to unlock the boundless courage and power within you. Here are a few of the amazing life lessons you’ll learn in this book:

  • Why courage is the most important life skill you need to learn (and yes, anyone can learn to develop more courage!)
  • The difference between being courageous and being fearless or reckless (and how to distinguish an impostor from the real deal)
  • How to expand your Courage Boundaries step-by-step so you can systematically grow your ability to take on new challenges and adventures in life
  • How to define the life you truly want to live, and a process you can follow for sticking to it (especially when things don’t go as planned)
  • How to develop an irresistible love for life that will draw people to you, and turn something that used to terrify you into an exciting call for adventure

Through her personal experiences and quirky sense of humor, Franziska Iseli will help you face everything life may throw at you with courage: from navigating past “poop showers” to making brave decisions without fear of what might happen in the future. Her fresh prose is not only a delight to read, but full of both insight and inspiration.

This isn’t your typical personal development book. This is real, raw, honest, and full of practical life lessons from someone who is walking the walk and living a life of courage, meaning, and impact.

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