Alain Guillot

Life, Leadership, and Money Matters

Category: Marketing

  • Why Your Influencer Campaign isn’t Working

    Why Your Influencer Campaign isn’t Working

    There’s a lot of things a savvy business owner is going to want to do, right? One of them is influencer marketing, which, yeah, totally understandable. So, it seemed like a solid idea. The content was cute, the influencer had the right vibe, and everything looked good on paper. But then the post went live……

  • How to Fix Your Marketing Without Rebuilding Your Whole Team

    How to Fix Your Marketing Without Rebuilding Your Whole Team

    It’s hard to lead a marketing team that feels stuck. You’re juggling content, campaigns, and constant deadlines, but somehow the big picture always feels just out of reach. Meanwhile, performance lags, and everyone’s wondering why the results aren’t there.  It can feel like the only option is to scrap the structure, clean house, and start…

  • Your Guide to Better Business Events

    Your Guide to Better Business Events

    Throwing a business event should feel like hosting a party your most dreaded colleague actually wants to attend, rather than a mandatory sin in everyone’s calendar. With crowded conference rooms, endless PowerPoint loops, and lukewarm coffee lurking around every corner, you have your work cut out for you. Plus, don’t forget the external rental portable…

  • Creating A Truly Memorable Launch Event

    Creating A Truly Memorable Launch Event

    Whether you’re launching a product, a new initiative, or even a whole new business, your event is your opportunity to make a big splash, to gain attention, to build real buzz around it. To that end, you should go a lot further than just a press release. A launch event should be something that your…

  • How Can Businesses Align Web Design with SEO Best Practices?

    How Can Businesses Align Web Design with SEO Best Practices?

    A well-designed website isn’t just about aesthetics—it plays a crucial role in search engine optimization (SEO). When a site is built with the user in mind, it naturally enhances search rankings, engagement, and conversions. A seamless user experience (UX) ensures visitors stay longer, interact more, and ultimately take action. By aligning web design with SEO…

  • How Does Your Brand Commit To User Privacy?

    How Does Your Brand Commit To User Privacy?

    It may seem relatively normalized for the brands we use to steal all our data, to ask us everything about ourselves, and to intrude upon what was once considered no-go areas. You may find that the app you use to manage your notes suddenly wants to know where your precise location is at all time,…