Author: Alain Guillot
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Happy Presidents’ Day
in OpinionDue to my podcast, I have been reading and talking about different U.S. Presidents. My favorites by far have been Carter, Clinton, and Obama. If we look further back in history, I have a great deal of admiration for Abraham Lincoln. Presidents’ day is celebrated in the U.S. on the 3rd Monday of February. The…
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494 Emily West: How Amazon became a fundamental par of our lives
in podcastAbout Emily West Emily West writes about promotional culture, platforms, and digital media. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly and co-editor of The Routledge Companion to Advertising and Promotional Culture. She is an Associate Professor of Communication at the University of Massachusetts Amherst. Where to find Emily…
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493 Payal Kadakia: Building a billion-dollar fitness business
in podcastAbout Payal Kadakia Payal Kadakia is the founder and was executive chairman of ClassPass, a monthly membership program that provides people of all fitness levels access to the best boutique fitness classes, gyms, and wellness experiences across the US and abroad. Since its launch in 2013, ClassPass has facilitated almost 100 million reservations across 22,000…
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Tips For Moving to a New Office
Office relocation can be one of the most exciting times in your business growth. You might be moving to a bigger space to have more team members join you or need new storage for your products. There are many different reasons why people move from office to office. And no matter what you’re moving for,…
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SEO Tips for Small Businesses: 5 Ways to Rank Higher
When it comes to running a small business, how you market and promote your brand matters. One key element of your operation should be focused on SEO (search engine optimization). The right SEO strategies can boost your website and blog’s search engine ranking result. With that in mind, here are several ways you can rank…
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Your Business Appearance: Why First Impressions Matter
How you look to your clients, customers, and others in your industry is incredibly important. It can be the deciding factor in whether or not someone does business with you. Here we will discuss the importance of first impressions and how your businesses appearance can make or break your company. Brick-And-Mortar Appearance If you own…