Social media is a wonderful thing to have for society in general, but when it comes to businesses, it’s something that can be incredibly useful to use as a tool for marketing and promotion.
From creating powerful content to using social media platforms to speak to customers directly, there are a lot of benefits to using social media as a business in 2025.
With that being said, if you’re looking for social media success this year, here are five essential tools worth using.
- Social media management platforms
There are lots of social media platforms to choose from, and if you choose to exist on all of them, then that can be a real task in managing all the content and communications that come with it.
Therefore, it’s good to make use of social media management platforms so that you can manage all your social media accounts, all under one roof.
Thankfully, such platforms exist in the form of Hootsuite or SocialPilot, for example. It’s a crucial and effective way of helping take control of your social media accounts in order to make it all more manageable in general.
- Social listening tools
There are plenty of benefits to getting your ear to the ground and your eyes on social media activities and trends. There are plenty of great social listening tools worth utilizing to help monitor social media conversations, track brand mentions, and identify trends.
This helps with proactive engagement and reputation management, which is important to get ahead as a business when it comes to putting out content and getting seen by the right individuals.
- Content creation tools
Content creation is important and possibly one of the most important steps when it comes to acquiring social media success.
Tools like Canva are empowering for users who might not have the most talented and masterful design skills but want to still create content that looks professional.
Canva helps to make visually appealing content without requiring advanced design skills.
However, nothing quite compares to getting content designed by the experts. So when you’re looking for something beyond what Canva is capable of, then a graphic design company is worth its weight in gold.
High-quality visuals are essential in social media marketing, so using a company is well worth spending the money over trying to do it yourself.
- Scheduling and analytics tools
Getting content out into the world is a challenge in itself, especially when you’re trying to appease the algorithms that advise you to post at random points throughout the day, every day.
While that’s possible for some businesses to have someone sit there to press send when it’s time, not every company has that same luxury. That’s where Buffer and Later offer great functionalities for users to schedule posts at optimal times without needing to be there to physically hit the publish button.
- Video creation tools
Video creation tools are great to help with facilitating and editing the footage you record for marketing campaigns.
InShot and CapCut are just a few of those video creation tools that are popular with the likes of TikTok, Instagram Reels, and even YouTube Shorts.
Bonus: Growing your social media followers
Having a solid following on social media can make your content more visible and give your brand credibility. There are a few ways to grow followers organically, like engaging with your audience consistently, collaborating with influencers, and creating content that resonates. Some businesses also explore services that help build followers while keeping growth looking natural and authentic. The key is to focus on quality over sheer numbers so that your audience actually interacts with your content and spreads your message.
Make sure you use all of the tools above to help your business maximize the potential that social media can bring.